Infinite Studios to develop region's first outdoor mass 5G-enabled cinematic Augmented Reality (AR) experience.
Infinite Studios are excited to announce that with the support of the IMDA, we will develop the region’s first outdoor 5G-enabled cinematic quality AR experience that will fully utilise the bandwidth and computational capabilities of 5G and 5G-enabled mobile devices. Infinite Studios will partner D.ink, a mixed reality company to bring together creative story-telling and immersive technology to produce a unique visual experience at the Marina Bay Area that merges the physical world with simulated reality using AR. When completed, audiences will be treated to a larger-than life AR show at the Marina Bay Area based on an original narrative created by Infinite Studios, the local co-producers of Crazy Rich Asians and Westworld 3.
Since 2018, Infinite Studios has been involved in various Augmented Reality (AR) projects blending compelling narratives that were delivered in AR including a pilot for a horror series entitled Ghosts AR with Mediacorp.
With the growth of the Metaverse and the advent of 5G, Infinite Studios has set up a dedicated division (called Infinite Metaverse) to develop content which would exploit the convergence of technology and creative storytelling. Supported by a training division (called Infinite Learning)that is exploring new technologies such as Unreal Engine and IOS development, these will support Infinite Studios’ foray into the immersive media world and new technologies specific to mobile applications using AR.
Infinite Metaverse are in discussions with brand, product and communication company R/GA to implement digital marketing solutions that will leverage the Application’s potential, as well as to expand the experience into a dedicated Metaverse and a companion game.
Infinite Metaverse are currently exploring future similar collaboration initiatives together with SingTel in Singapore and in the Region.
3 August 2022
Elevating Metaverse content, augmenting the experience.
Metaverse solutions are going to be widely implemented in a vast array of different sectors and activities.
Personalized shopping experiences, remote training, experiential education, location layering for tourism and augmented live events are just a few examples of where Metaverse-related technology such as AR/VR is getting significant traction.
At Infinite Studios, we recognize that the future of the Metaverse will be even more promising with the advent of 5G mobile network implementation and further enhancements and affordability of AR devices, from 3D cameras installed on mobile devices and tablets to more user-friendly AR glasses.
Since 1997, Infinite Studios has been in the business of content creation for some of the most established names in the industry including HBO Asia, Netflix, Discovery Networks Asia-Pacific and WarnerMedia.
Our expertise in content creation works in parallel to Infinite Learning, a division of Infinite Studios focused on the development and training of digital talent at Nongsa Digital Park in Batam, Indonesia.
Introducing Infinite Metaverse, a seamless blend of digital content and technology.
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Infinite Studios has combined its core competencies in content creation with the technology solutions mastered by D. ink, an established AR solutions developer, active since 2010 in Singapore. The synergy has resulted in digital content with AR app extensions through projects such as animated series pilot “X-Hunters” (2020) and live-action horror “Ghosts AR” (2018), commissioned by Mediacorp and released on their digital platform, meWATCH.
Powered by our collaboration with D. ink, Infinite Metaverse is actively engaging with entities looking for AR solutions that can leverage both on high tech solutions and world-class digital content.
Infinite Metaverse will holistically collaborate with our clients to develop mobile apps that will stand out both in terms of UI/UX quality and cutting-edge design.